Olivia Diaz

olivia.diaz@northline.aiDemand Gen Lead · Marketing

Tools used

ClaudePerplexityCursorGemini

AI spend (3 mo)$7,193.43

Savings$1,936.16

Olivia's Token Efficiency Over Time

Score out of 100 · recovered after a dip

Olivia's Monthly AI Spend

Spend dipped mid-quarter, then rebounded

What improved Olivia's usage

Stopped pasting full inbox context into every prompt
Started using the Campaign Brief Skill
Added a user guidance file with preferred formats
Routed list-building tasks away from Opus
Used AI for reasoning, not deterministic spreadsheet math

Olivia's top workflow

Social Calendar

Post drafts, thread ideas, and campaign calendars

$8449 convos

Olivia vs Marketing

Efficiency vs. cost compared with teammates

Efficiency vs. Cost

Olivia's user.md

user.mdVery Efficient

14 lines · under the ~40-line always-on budget

# user.md

You're an experienced Demand Gen Lead working on demand gen, content, and launch messaging for a B2B audience. You keep voice concrete, claims sourced, and CTAs focused.

## Preferences
- Direct, concrete voice — no buzzwords
- One CTA per draft
- Default model: Sonnet

## Brand
- Audience: B2B operators
- Claims need source or qualifier

## Do not
- Paste full keyword exports
- Invent pricing or features

## Load on demand
- @email.md · @landing.md · @social.md